7 Incredible Examples of Web Design to Inspire You in 2025

Finding the right inspiration is the first, and arguably most important, step towards creating a website that not only looks brilliant but also achieves your business goals. A great design is a powerful business tool, combining stunning visuals with an intuitive user experience that guides visitors effortlessly from their first click to becoming loyal customers.

But with countless styles, platforms, and trends to consider, where do you begin? How do you sift through the noise to find examples of web design that are genuinely effective and relevant to your own project?

This curated guide is your starting point. We've gone beyond a simple gallery of pretty pictures to bring you a strategic breakdown of what makes a design truly work. For each example, we will analyse the user interface (UI) and user experience (UX), highlighting the conversion-focused strategies that drive results. You will find screenshots, direct links, and most importantly, actionable takeaways you can apply to your own website development, whether you're starting from scratch or giving your current site a much-needed refresh.

To truly make your website stand out, consider universal design wisdom, such as the key principles for designing to get noticed, applicable across both digital and physical mediums. This article focuses on translating that wisdom into a high-performing digital presence.

Ready to discover designs that convert? Let's explore the examples that are setting the standard and learn how you can achieve similar results.

1. Baslon Digital

Baslon Digital's own website serves as a masterclass in conversion-focused design, making it a premier choice for our list of outstanding examples of web design. As a specialist Wix agency, their site is meticulously crafted not just to showcase their portfolio but to function as a powerful client-acquisition engine. The user journey is intuitive and purposeful, guiding visitors from initial interest to a clear, compelling call to action.

The homepage immediately establishes trust and expertise. A clean, modern layout uses a confident colour palette of deep blues and vibrant accents to draw attention to key messages. Above-the-fold content features a direct value proposition, "Stunning Wix Websites That Convert," immediately followed by strong social proof like "5-Star Wix Legend Agency" and client testimonials. This combination instantly addresses a potential client's core needs: aesthetic quality, business results, and agency credibility.

Strategic Breakdown: What Makes It Work

Baslon Digital’s site excels by blending sophisticated design with strategic user experience (UX) principles. The navigation is streamlined, organising complex service offerings into easily digestible categories like "Wix Design," "Wix SEO," and "Wix Maintenance." This clarity ensures that visitors, whether they're small business owners or freelancers, can quickly find the information relevant to their needs without feeling overwhelmed.

The site architecture is deliberately designed to build a compelling case for their services. Each page is peppered with strategically placed calls-to-action (CTAs), such as "Book a Free Call" and "Get Your Quote." These are not just buttons; they are consistent, high-contrast, and supported by reassuring microcopy that removes friction, for example, by clarifying the call is "free" and a "consultation." This methodical approach ensures the user is always one click away from taking the next step.

Replicable Strategies for Your Business

Several elements of Baslon Digital's design can be adapted for any small business website, particularly those built on platforms like Wix.

• Lead with Social Proof: Prominently feature your best testimonials, client logos, and industry recognitions on your homepage. This builds immediate trust and validates your expertise.

• Create a Frictionless CTA: Make your primary call to action unmissable. Use a contrasting colour and place it in multiple locations, including the main navigation bar and at the end of key sections.

• Showcase Expertise Through Content: Baslon Digital uses its blog to publish valuable resources, such as a UK Wix pricing guide. This not only aids SEO but also positions them as a trusted authority. For more insights on this, you can learn more about how to choose a web design agency from their detailed guide.

• Focus on Benefits, Not Just Features: Their copy translates technical services (like Wix Studio development) into tangible client benefits (like a high-converting, brand-aligned website).

Unique Offering & Final Verdict

What sets Baslon Digital apart is its comprehensive, Wix-centric service model. They offer an end-to-end solution from initial design in Wix Studio to custom development, SEO, and ongoing support. This "one-stop shop" approach is highly appealing to small businesses that lack the time or in-house expertise to manage multiple vendors.

While they don't publish fixed prices, their model of offering a free, tailored consultation is a strategic choice. It allows them to understand a client's unique needs and present a value-based quote, moving the conversation away from cost and towards results.

• Pros: Conversion-first design, deep Wix platform expertise, full-service packages, strong and visible social proof.

• Cons: Platform-specific focus (Wix only), requires a consultation for a price quote.

For any business seeking inspiration on how to build a website that is both visually striking and strategically engineered to generate leads, Baslon Digital is an exemplary case study.

Ready to see how these principles can transform your online presence? Visit the Baslon Digital website to explore their portfolio and book a free strategy call.

2. Awwwards

Awwwards is less a single example and more of a prestigious, living gallery of the world's best web design. It operates as an awards body, where a jury of top designers and developers votes on submitted websites, granting accolades like "Site of the Day," "Site of the Month," and "Site of the Year." This curation process ensures that the platform is a constantly refreshing source of high-end, often experimental, examples of web design.

For a small business owner or marketer, Awwwards serves a dual purpose. Firstly, it’s an unparalleled source of inspiration for what’s possible on the web, showcasing cutting-edge animations, interactive elements, and unique layouts. Secondly, it functions as a directory of elite-tier agencies and freelancers, making it a valuable tool for finding potential partners for a high-stakes digital project.

Why Awwwards Stands Out

Unlike simple galleries, Awwwards provides a detailed breakdown for each featured site. Every entry includes scores for design, usability, creativity, and content, along with comments from the jury. This provides a level of critical analysis you won't find on a standard inspiration blog.

The platform's advanced filtering is another key differentiator. You can sort stunning examples of web design by:

• Technology: (e.g., WebGL, React, GSAP)

• Industry: (e.g., Real Estate, Fashion, Food & Drink)

• Colour Palette

• Country

Access and Pricing

Browsing the showcase is completely free. However, there are costs associated with participating.

• Submitting a Site: Fees start from around €50 for a single submission.

• Awwwards Academy: Access to professional courses on design and development is available through a paid subscription, starting at approximately €190 per year.

How to Use Awwwards Effectively

Awwwards showcases the pinnacle of design, which can sometimes prioritise artistic flair over practical conversion goals. When browsing, think critically about which elements can be adapted for your own business needs without sacrificing usability or accessibility. Use it to discover new trends in typography, colour, and micro-interactions that you can then discuss with your web designer. For more curated inspiration, you can learn more about top web design examples to inspire your 2025 site.

Visit Awwwards at: https://www.awwwards.com

3. CSS Design Awards

CSS Design Awards is a long-running international web design and development awards platform. It serves as a high-calibre inspiration gallery where submissions are carefully screened and judged by a professional panel of experts. This focus on both aesthetic appeal and technical craft makes it a prime destination for seeing what’s new and what’s excellent in the digital world.

For a freelancer or small agency, the platform is an essential tool for benchmarking projects against industry peers and gaining recognised credentials. The detailed notes on UI and UX that often accompany winning entries provide deeper insight than a simple visual showcase, offering a look into the "how" and "why" behind outstanding design choices.

Why CSS Design Awards Stands Out

While similar to other award sites, CSS Design Awards places a strong emphasis on the harmony between design, user experience, and front-end innovation. The judging panel includes experts from leading digital agencies, ensuring that awards are given based on a holistic view of a site’s quality, not just its visual flair.

The platform’s filtering system provides an effective way to discover relevant examples of web design:

• Features: (e.g., Clean, Colourful, Minimal)

• Industry: (e.g., Agency, E-Commerce, Portfolio)

• Colour Palette

• Country

This allows users to quickly narrow down the vast gallery to find inspiration that is directly applicable to their specific project needs, making the research process highly efficient.

Access and Pricing

Browsing the gallery of winners is completely free and open to everyone. For those looking to gain recognition, there are fees for submitting a site for consideration.

• Submitting a Site: Costs are presented during the submission flow, with different pricing tiers for solo designers, studios, and larger agencies.

• Fast Nominations: The platform is known for its quick turnaround on submissions, often providing a decision within 24 hours on weekdays.

How to Use CSS Design Awards Effectively

CSS Design Awards is a fantastic resource for understanding the balance between creativity and technical execution. When browsing, pay close attention to the UX, UI, and Innovation notes on winning sites. These details can provide replicable strategies for improving your own projects. While the showcase leans towards creative and marketing sites, the principles of excellent interaction design and clean coding are universal.

Visit CSS Design Awards at: https://www.cssdesignawards.com

4. SiteInspire

SiteInspire is a meticulously curated gallery of contemporary website design, acting as a highly focused and minimalist library of inspiration. Where other platforms might overwhelm with quantity, SiteInspire prioritises quality, featuring a select collection of clean, effective, and often elegant web designs. This makes it an invaluable, noise-free resource for finding high-calibre examples quickly.

For a small business owner, SiteInspire is the perfect tool for gathering concrete ideas before briefing a designer or agency. Its clean presentation allows you to analyse layout, typography, and visual hierarchy without distraction. It's less about experimental flair and more about finding superb, real-world examples of web design that are both beautiful and functional.

Why SiteInspire Stands Out

SiteInspire’s strength lies in its powerful and intuitive filtering system. While the collection is smaller than that of giants like Awwwards, the ability to rapidly narrow down the selection to highly relevant examples is second to none. This focused approach saves time and helps you pinpoint specific design patterns that align with your brand and project goals.

The platform's advanced filtering is a key differentiator. You can sort examples by:

• Style: (e.g., Minimal, Grid, Typographic)

• Type: (e.g., Corporate, Portfolio, E-commerce)

• Subject: (e.g., Architecture, Photography, Health)

• Platform: (e.g., Wix, Shopify, Squarespace)

• Colours

Access and Pricing

Browsing the entire showcase is completely free. SiteInspire operates purely as a reference gallery, so there are no costs associated with viewing the content.

• Membership: A paid membership (around $7 per month) unlocks additional features like creating private collections (mood boards) and following specific designers or studios.

How to Use SiteInspire Effectively

Use SiteInspire to create a focused mood board for your next web project. Instead of just saving images you like, use the filters to find 3-5 websites within your specific industry or desired style. Analyse what makes them successful. Pay attention to the navigation structure, the use of white space, and the call-to-action button placements. Because it's a reference gallery and not a template marketplace, it encourages a deeper analysis of design principles rather than a quick search for a pre-made solution.

Visit SiteInspire at: https://www.siteinspire.com

5. ThemeForest (Envato Market)

ThemeForest, part of the wider Envato Market, is the world's largest marketplace for website themes and templates. Rather than offering singular inspiration, it provides a vast, commercially-focused library where every design is a ready-to-purchase product. It features templates for WordPress, HTML, Shopify, and more, allowing business owners to see a fully realised design and then buy it directly.

For a startup or small business operating on a tight budget, ThemeForest is a game-changer. It democratises professional web design by making high-quality, feature-rich templates accessible for a fraction of the cost of a custom build. Each product page includes a live preview, user ratings, comments, and support details, creating a transparent purchasing experience.

Why ThemeForest Stands Out

Unlike inspiration-only galleries, ThemeForest is entirely actionable. You don’t just see a design you like; you can purchase it, download the files, and deploy it on your website, often within hours. This direct path from inspiration to implementation is its primary strength.

The platform’s powerful filtering and categorisation make it an efficient tool for finding relevant examples of web design. You can browse and sort by:

• Platform: (e.g., WordPress, Shopify, Ghost)

• Category: (e.g., Corporate, Retail, Creative)

• Tags: (e.g., responsive, portfolio, parallax)

• Sales, Ratings, and Price

Access and Pricing

Browsing the entire marketplace is free. The cost comes from purchasing the licences for the themes themselves.

• Theme Licences: Prices vary significantly by author and complexity, but most themes fall within the £20 - £60 range for a Regular Licence.

• Included Support: A standard purchase typically includes six months of support from the theme's author, which can be extended for an additional fee.

How to Use ThemeForest Effectively

The sheer volume of options on ThemeForest can be overwhelming, and quality varies. Always check the item's ratings, read recent comments, and review the author's update history to ensure the theme is well-supported and actively maintained. A "feature-heavy" theme can slow down your site, so choose one that aligns with your specific needs rather than one that simply has the most features. To better understand the trade-offs, you can learn more about the difference between a custom design and a template.

Visit ThemeForest at: https://themeforest.net

6. Webflow Templates + Showcase

Webflow's official marketplace is a powerful resource that blurs the line between inspiration and implementation. It offers two distinct but connected platforms: a collection of professionally designed, premium templates and the "Made in Webflow" Showcase, a vast library of free, cloneable websites built by the community. This dual approach makes it a practical destination for anyone wanting to see high-quality design and immediately understand how it was built.

For a small business owner, this is an incredibly efficient way to start a new project. You can find a template that aligns with your brand's aesthetic and then customise it, or you can find a specific free component in the Showcase-like a unique navigation menu or pricing table-and clone it directly into your own Webflow project. This hands-on approach demystifies complex designs and accelerates development.

Why Webflow Templates + Showcase Stands Out

The key differentiator for Webflow is its "open-source" nature for design. Unlike static image galleries, every cloneable project in the Showcase can be opened directly in the Webflow Designer. This allows you to inspect the exact structure, see how complex animations are built using interactions, and understand the Content Management System (CMS) setup behind the scenes. It is less about just seeing examples of web design and more about deconstructing them.

The platform provides robust filtering to help you find relevant inspiration:

• Categories: (e.g., Portfolio, E-commerce, Blog)

• Style: (e.g., Minimal, Corporate, Colourful)

• Features: (e.g., CMS, Lottie animations, Parallax)

• Industry: (e.g., Technology, Health & Wellness, Creative)

Access and Pricing

The platform offers both free and paid resources, catering to different budgets and needs.

• Made in Webflow Showcase: Browsing and cloning projects from the showcase is completely free.

• Premium Templates: Professionally designed templates typically range from $49 to $149 (a one-off purchase). Ongoing costs are associated with Webflow's hosting plans if you use the platform to launch your site.

How to Use Webflow Templates + Showcase Effectively

For the best experience, use the Showcase not just for full site ideas but for specific components. If you're struggling with a hero section, a contact form, or an interactive team page, search the Showcase for those specific elements. Clone them into a test project to see how they work. This is a fantastic, no-cost way to learn advanced techniques and solve specific design challenges for your business website.

Visit Webflow Templates + Showcase at: https://webflow.com/made-in-webflow

Ready to see how these design principles can be applied to your own site? Contact our team for a consultation on building a high-performing website.

7. Behance

Behance, owned by Adobe, is a massive online portfolio platform where creatives showcase their work. For those seeking web design inspiration, it's a treasure trove not just of final products, but of the entire design process. Unlike simple galleries, Behance hosts detailed project case studies, allowing you to see everything from initial wireframes and mood boards to multi-screen user flows and final mockups.

For a business owner or marketer, Behance provides a unique look "behind the curtain." It’s an excellent resource for understanding the strategic thinking that underpins great design. You can explore how designers solve specific problems, see how a brand's identity translates into a digital experience, and find talented freelancers or agencies by browsing their comprehensive project histories.

Why Behance Stands Out

The key differentiator for Behance is its focus on case studies. While other sites show the finished product, Behance encourages creators to narrate their project journey. This provides invaluable context, revealing the "why" behind design choices, which is crucial for understanding how to apply similar principles to your own site.

The platform's robust filtering and community features are also powerful. You can find excellent examples of web design by filtering for:

• Creative Fields: (e.g., UI/UX, Web Design, Interaction Design)

• Tools Used: (e.g., Adobe XD, Figma, Webflow)

• Colour Palette

• Location

Access and Pricing

Exploring and gathering inspiration on Behance is completely free. You only need to create a free Adobe account to follow creators, save projects to mood boards, and comment.

• Browsing and Collecting: Free for all users.

• Adobe Portfolio: For creatives looking to build their own portfolio site using their Behance projects, this is included with a paid Adobe Creative Cloud subscription.

How to Use Behance Effectively

The sheer volume of work on Behance means quality can be mixed. Use the platform’s curation tools, such as "Featured" galleries and sorting by "Most Appreciated," to surface high-quality, peer-reviewed projects. Look for designers who clearly articulate their process and rationale. These case studies are not just visual inspiration; they are free lessons in design thinking that can help you better define the goals and requirements for your own web project.

Visit Behance at: https://www.behance.net

Comparison of 7 Web Design Examples

Turn Your Inspiration Into a High-Performing Website

We've explored a diverse collection of web design inspiration, from the avant-garde showcases on Awwwards and CSS Design Awards to the practical, market-ready templates found on ThemeForest and Webflow. Each platform, whether it's the curated elegance of SiteInspire or the raw creative energy of Behance, offers a unique lens through which to view the vast potential of digital design. However, the journey from inspiration to implementation is where the real work begins.

The most effective websites are not merely digital brochures; they are strategic assets. The examples of web design we've analysed demonstrate a crucial truth: exceptional design is a fusion of art and science. It combines compelling visuals with intuitive navigation, persuasive copy, and a clear conversion path. It’s about understanding your audience's needs and guiding them seamlessly toward a desired action.

From Concepts to Conversions: Your Action Plan

Seeing what's possible is the first step. Now, it's time to channel that inspiration into a tangible plan for your own website. As you move forward, distil the ideas you've gathered into a concrete strategy by focusing on these core principles.

• Define Your Primary Goal: What is the single most important action you want a visitor to take? Whether it's booking a consultation, purchasing a product, or signing up for a newsletter, this primary goal should influence every design decision you make.

• Prioritise User Experience (UX): A beautiful site that is difficult to navigate will fail. Look back at the examples from SiteInspire and Webflow's Showcase; their clean layouts and logical information architecture are designed to reduce friction and make the user's journey effortless.

• Embrace Your Brand Identity: Your website is your digital storefront. Use colour, typography, and imagery that consistently reflect your brand's personality and values. Behance is a fantastic resource for seeing how designers build cohesive brand identities across various assets.

• Think Mobile-First: With a significant portion of web traffic coming from mobile devices, a responsive design is non-negotiable. Test your concepts on different screen sizes to ensure a flawless experience for every user.

For those in the e-commerce space, applying these principles is especially critical for driving sales. To further fuel your creativity and provide concrete examples, review this article featuring 7 Examples of the Best Ecommerce Website Design in 2025 for specific insights into product pages, checkout processes, and conversion-focused layouts.

Choosing the Right Tools and Path Forward

The platform you choose will shape your design capabilities. For those with coding skills or the desire to learn, Webflow offers unparalleled creative freedom. For entrepreneurs needing a robust, all-in-one solution with powerful e-commerce and marketing tools, Wix provides an accessible yet highly customisable platform. The key is to select a tool that aligns with your technical comfort level, business needs, and long-term goals.

Ultimately, the best examples of web design serve as a launchpad for your own unique vision. They provide the patterns, principles, and creative sparks needed to build a site that not only looks professional but also works tirelessly to grow your business. Don't just aim to replicate what you've seen; adapt the underlying strategies to create a digital experience that is authentically yours and deeply resonant with your target audience.

Ready to transform your ideas into a stunning, strategic website without the steep learning curve? At Baslon Digital, we specialise in building custom Wix websites that empower small businesses to stand out and succeed online. Let our expertise in design and strategy bring your vision to life. Contact us today for a free, no-obligation consultation and let's start building your future.