7 Incredible Wix Website Examples to Inspire You in 2025
0
0
0
Building a website on Wix is famously straightforward, but creating one that truly captivates visitors and drives business goals requires a blend of smart design, strategic functionality, and a clear understanding of your audience. Many assume Wix is just for simple DIY projects, but its capabilities extend far beyond basic templates. A standout Wix site combines compelling visuals with an intuitive user journey, turning casual browsers into loyal customers.
This guide moves past the generic and dives deep into what's truly possible. We have curated a list of exceptional Wix website examples that showcase the platform's power across different sectors, from professional services and e-commerce to creative portfolios. You'll find a detailed breakdown for each example, complete with screenshots and direct links, to see them in action. We will analyse the strategic decisions behind the design, evaluate the user experience, and provide actionable takeaways you can apply to your own project.
Whether you're planning a new build or looking to revitalise your current site, these examples will provide the inspiration and practical insights you need to create something remarkable. We’ll show you how strategic choices in layout, calls-to-action, and branding can transform a standard template into a high-performing digital asset.
Feeling inspired but not sure where to start? The team at Baslon Digital can help translate these ideas into a custom website that achieves your business objectives. Contact us today for a free consultation.
1. Baslon Digital
Baslon Digital secures the top spot in our list of Wix website examples for a simple reason: they demonstrate the pinnacle of what's achievable with the platform. This London-based agency, a recognised Wix Legend Partner, specialises in building high-performance, conversion-focused websites using Wix Studio. Their own site serves as a masterclass in strategic design, user experience (UX), and lead generation, showcasing how a Wix build can be both visually stunning and a powerful business tool.
From the moment you land on their homepage, the messaging is crystal clear. The hero section uses a direct headline, "We build Wix websites that bring you more customers," immediately addressing the core need of their target audience: business growth, not just a pretty website. This conversion-first approach is woven throughout the site, guiding visitors with intuitive navigation and strategically placed calls-to-action (CTAs).
Strategic Analysis: Why It Works
What sets the Baslon Digital site apart is its flawless execution of core web design principles on the Wix platform. It’s not just a portfolio; it's a lead-generation engine.
Conversion-First Design: The entire user journey is meticulously planned. Prominent "Book a Free Call" buttons are complemented by secondary CTAs, such as viewing their work. This gives users clear next steps without being aggressive, catering to visitors at different stages of the buying cycle.
Expertise and Authority: The site effectively builds trust. Displaying the "Wix Legend Agency" badge, showcasing client testimonials, and detailing their full-service process reinforces their credibility and expertise. This is a critical element for any service-based business.
Clarity and Simplicity: Despite offering a comprehensive service (design, development, SEO, maintenance), the site avoids jargon and overwhelming users. Information is broken down into digestible sections with clean typography and ample white space, making it easy to scan and understand.
Key Takeaways and Replicable Strategies
Whether you're building your own site or hiring a professional, the Baslon Digital website offers several actionable insights.
Lead with a Benefit-Driven Headline: Your main headline should immediately answer the visitor's question: "What's in it for me?" Focus on the outcome (e.g., "more customers"), not just the service (e.g., "website design").
Integrate Social Proof Everywhere: Don't just relegate testimonials to a single page. Weave them into your homepage and service pages to build confidence at key decision-making points.
Offer Multiple, Clear CTAs: Provide a primary, high-commitment CTA (like booking a call) and a secondary, low-commitment CTA (like viewing a portfolio). This captures leads from users who aren't ready to commit immediately. You can explore a wide range of inspiring designs in Baslon Digital's extensive portfolio.
Strength | Why It's a Standout Wix Example |
|---|---|
Messaging | Laser-focused on client outcomes (leads, sales, bookings). |
User Experience | Clean, intuitive, and guides users towards a clear goal. |
Credibility | Backed by official Wix recognition and strong client reviews. |
Functionality | Seamlessly integrates a Calendly booking system for easy lead capture. |
While their services are exclusively for the Wix platform and pricing is only available after a consultation, their website is an exceptional benchmark for what a professional service business site should be. It perfectly balances aesthetic appeal with strategic marketing, making it one of the best wix website examples available for study.
Ready to see how a professionally built Wix website can transform your business?
➡️ Book a free, no-obligation strategy call with Baslon Digital to discuss your project and get a custom quote.
2. Wix Website Templates (official)
Before diving into specific live Wix website examples, it's crucial to start where every great Wix site begins: the official template library. This isn't just a gallery for inspiration; it's an interactive launchpad, offering over 900 professionally designed, mobile-ready templates that form the foundation of your online presence. For small business owners and freelancers, this resource is invaluable, providing a direct and efficient path from concept to creation.
The platform is meticulously organised, allowing you to filter by industry (like services, eCommerce, or portfolios) and style (such as minimalist or bold). This makes finding a relevant starting point incredibly straightforward. Unlike third-party template marketplaces, every design here is guaranteed to be fully compatible with Wix’s ecosystem of apps and features, from Wix Bookings to Wix Stores.
Strategic Analysis & Key Features
Wix’s template library excels in its user experience, transforming a potentially overwhelming choice into a streamlined process. You can preview any template in a live, interactive mode and then, with a single click, open it directly in the Wix Editor to begin customising. This seamless integration is a significant competitive advantage.
Vast Selection: With over 900 official templates, the variety is immense, covering nearly every conceivable niche.
Built-in Functionality: Many templates come pre-loaded with essential apps like blogs, booking systems, and events calendars, saving significant setup time.
Zero Additional Cost: Access to all templates is included with any Wix premium plan, meaning there are no hidden fees for the design itself.
Pros and Cons
Pros | Cons |
|---|---|
Official & Fully Supported: Guaranteed compatibility and ongoing updates. | Template Lock-in: You cannot switch templates on a live site without rebuilding it. |
Seamless Editor Integration: Move from preview to editing in a single click. | Code Limitations: The classic Editor has some custom code restrictions (Wix Studio offers more). |
UK-Friendly: Supports localised billing and currency for British businesses. |
Actionable Takeaways
To use the template library effectively, don't just look for a design that matches your industry. Instead, focus on finding a layout and structure that aligns with your business goals. For instance, if lead generation is your priority, filter for service-based templates with prominent contact forms and clear calls-to-action. You can find more strategies for selecting the right foundation in our guide to Wix website templates. Remember, the template is a starting point, not a final product; every element can be customised to fit your brand perfectly.
Choosing the right template is the first step, but customising it to drive results is what truly matters. If you need help transforming a template into a high-performing website that reflects your unique brand, contact Baslon Digital today for a professional consultation.
3. Wix Studio Templates (official, pro-level)
For agencies, freelancers, and businesses demanding more advanced customisation, Wix Studio represents the professional-grade evolution of the platform. The Wix Studio template library is the gateway to this powerful ecosystem, offering designs built specifically for complex projects that require pixel-perfect control, advanced responsiveness, and collaborative workflows. These aren't just cosmetic variations; they are sophisticated starting points engineered for high-performance Wix website examples.
Unlike the classic editor templates, Studio templates are designed with professionals in mind. The library is organised into designed templates, wireframes, and inspirational concepts, allowing you to begin with a full design or a bare-bones structure. Every template is built to leverage Studio-only capabilities like custom CSS, no-code animations, and AI-powered layout tools, providing a foundation for truly bespoke digital experiences.
Strategic Analysis & Key Features
Wix Studio's template offering is strategically positioned to attract and retain professional web creators. It bridges the gap between the simplicity of a traditional website builder and the raw power of a coded development environment. By providing templates that already incorporate advanced features, it drastically reduces development time for complex sites, making it a competitive choice for agencies.
Advanced Responsive Controls: Templates are built with modern responsive behaviours like scaling, wrapping, and grid layouts, ensuring flawless display on all devices.
Professional Tooling: These templates are designed to be used with Studio's dev tooling, custom CSS, and collaborative features like shared design libraries.
Wireframes & Blank Canvases: In addition to full designs, the library offers minimalist wireframes, allowing professionals to build custom designs on a pre-built, functional structure.
Pros and Cons
Pros | Cons |
|---|---|
Built for Professional Workflows: Ideal for complex sites and agency collaboration. | Higher Learning Curve: Requires more technical knowledge than the classic Wix Editor. |
Total Creative Freedom: Unlocks custom CSS and advanced animation capabilities. | Studio-Only Environment: Not all classic Editor features are identical or present. |
Seamless Studio Integration: Templates load directly into the Studio Editor. |
Actionable Takeaways
When approaching the Wix Studio library, think beyond aesthetics and evaluate the underlying responsive technology. Preview a template on different screen sizes to understand its built-in logic, as this will be the foundation you build upon. For agencies, starting with a wireframe can be more efficient than stripping down a fully designed template. This allows you to apply your client's branding to a clean, structurally-sound base. For a deeper dive into the platform, explore our guide on why you should use Wix Studio to create your website.
Wix Studio is an incredibly powerful tool for creating sophisticated, custom websites. If you want to leverage its full potential without the steep learning curve, contact Baslon Digital to discuss how our expert team can build a professional Studio site for your business.
4. Creative Market – Wix Templates
For those seeking a design that stands out from the official library, third-party marketplaces like Creative Market offer a vast and diverse alternative. This platform is a hub for independent designers to sell their custom Wix website examples and templates directly to users. It’s an ideal resource for businesses in highly visual or niche industries, such as coaches, photographers, and boutique salons, who need a unique aesthetic to capture their brand identity.
Unlike the all-in-one Wix ecosystem, Creative Market operates on a one-time purchase model for digital assets. You buy a template from a specific designer, who then provides instructions for transferring it to your Wix account. This approach grants access to highly specialised designs that you won't find anywhere else, often complete with unique graphic elements and curated layouts tailored to specific business needs.
Strategic Analysis & Key Features
Creative Market’s primary strength lies in its specialisation and designer-driven quality. The platform allows you to browse portfolios and read reviews for each seller, adding a layer of trust and transparency to the buying process. Many sellers provide live demos and detailed setup guides, ensuring you understand exactly what you are purchasing and how to implement it.
Niche Designs: Find templates crafted for very specific industries, from podcasters to wedding planners, that go beyond the official Wix offerings.
One-Time Purchase Model: Pay once for the template files and own them for your project without recurring design fees. Prices are set by individual sellers.
Quality Vetting: User ratings and seller portfolios allow you to assess the quality and support level of a designer before making a purchase.
Live Demos: Most listings include interactive live demos, giving you a real-world feel for the website's flow, responsiveness, and features.
Pros and Cons
Pros | Cons |
|---|---|
Unique, Niche-Specific Designs: Access to a wider variety of aesthetic styles. | Unofficial & Variable Support: Support and updates depend entirely on the individual seller. |
One-Time Cost: A single payment gives you the template files for your use. | Manual Transfer Required: Installation is not a one-click process; it often involves a site transfer. |
Designer-Crafted Quality: Templates are often made by professional web designers. | Compatibility Not Guaranteed: May not always be updated for the latest Wix features or apps. |
Actionable Takeaways
When browsing Creative Market, look beyond the surface-level aesthetics. Use the live demos to rigorously test user experience: check navigation, button functionality, and mobile responsiveness. Read seller reviews carefully to gauge the level of after-sales support you can expect, as this is crucial if you encounter any issues during the manual setup process. Remember that you are not just buying a design but also investing in a specific seller's product and service.
While a unique template from Creative Market can provide a stunning foundation, customising it to generate leads and sales requires strategic expertise. If you've found the perfect design but need help adapting it to your business goals, contact Baslon Digital for a professional consultation.
5. Etsy UK – Wix Website Templates
Beyond Wix's official library, marketplaces like Etsy offer a vibrant ecosystem of third-party Wix website examples and templates created by independent designers. Etsy UK, in particular, has become a go-to platform for small business owners and creatives seeking unique, niche-specific designs with a personal touch. It’s not just a place to buy a template; it’s a community where you can find a designer whose aesthetic truly matches your brand vision, often at a very accessible price point.
The platform is organised like any other Etsy market, allowing you to browse thousands of listings from individual sellers. You can filter by style, industry (from photographers to coaches), and price, with most listings providing live demo links. A key distinction is the delivery process; sellers typically perform a manual website transfer to your Wix account within 24-48 hours, a more hands-on process than the instant access of the official Wix library.
Strategic Analysis & Key Features
Etsy’s strength lies in its diversity and affordability, providing designs that often feel more bespoke than standard templates. The presence of seller ratings and detailed reviews adds a layer of social proof, helping you gauge the quality of the design and the reliability of the support before purchasing. This is especially valuable for entrepreneurs who want a professional look without the cost of a fully custom build.
Independent Designers: Access a massive catalogue of unique templates and full website kits from a global pool of creative professionals.
Niche-Specific Designs: Find templates tailored for very specific industries that might be underserved in the official library.
Seller Reviews & Support: Leverage community feedback and often receive direct support from the template creator.
Pros and Cons
Pros | Cons |
|---|---|
Very Budget-Friendly: Prices are often lower than other premium marketplaces. | Manual Delivery: Transfer is not instant and relies on the seller's turnaround time. |
Vast & Unique Selection: Discover styles you won't find anywhere else. | Quality Varies: As an open marketplace, the quality of design and support can differ. |
UK-Friendly: Many UK-based sellers offer localised support and GBP pricing. | Wix Plan Still Required: You need a paid Wix plan to use a custom domain and remove ads. |
Actionable Takeaways
When browsing Etsy for a Wix template, look beyond the initial design and carefully read the listing description. Pay attention to what's included (e.g., specific pages, graphic assets, mobile optimisation) and the seller's transfer process. Always check recent reviews for feedback on both the product and the seller's communication. Use the 'live demo' feature to thoroughly test the site's layout and functionality before you commit to a purchase.
While an Etsy template provides a fantastic and unique design foundation, customising it to meet your specific business goals is the next critical step. For help refining a third-party template into a powerful, lead-generating asset, contact Baslon Digital today for expert Wix development services.
6. Awwwards – Wix Studio Profile & Submissions (examples gallery)
For those looking to push the boundaries of design, the Awwwards platform serves as the premier gallery for what’s possible with Wix Studio. This isn't a marketplace for templates; it’s a curated showcase of award-winning Wix website examples submitted by top-tier agencies and designers. It’s an essential resource for inspiration, particularly for businesses wanting to see how Wix can be used to create high-end, dynamic, and interactive user experiences.
The platform features projects that have earned prestigious accolades like "Site of the Day" or "Honourable Mention," offering a glimpse into the cutting edge of web design. By exploring these submissions, you can study sophisticated animation, unique layouts, and compelling storytelling techniques. Each project page often includes breakdowns and videos, providing valuable insight into the creative process behind these exceptional builds.
Strategic Analysis & Key Features
Awwwards excels by providing external validation for the Wix platform, demonstrating that it's a tool capable of producing work that competes at the highest level of web design. It’s less about finding a direct template and more about researching advanced interaction patterns and visual concepts that can be adapted for your own brand.
Curated Excellence: Every site featured has been vetted and awarded by a jury of design professionals, ensuring a high standard of quality and innovation.
Focus on Wix Studio: The collection specifically highlights projects built with Wix Studio, the more advanced platform for agencies and freelancers, showcasing its powerful capabilities.
Free to Browse: Access to this deep well of inspiration is completely free, making it an invaluable research tool for any project planning phase.
Pros and Cons
Pros | Cons |
|---|---|
High-Bar Inspiration: Shows the absolute peak of what can be achieved with Wix. | Inspiration, Not a Marketplace: You cannot buy or use these designs as templates. |
External Validation: The awards prove the professional capability of Wix builds. | Potentially Over-Engineered: Many designs are experimental and may be too complex for a typical small business website. |
Great for Interaction Study: An excellent resource for learning about motion and micro-interactions. |
Actionable Takeaways
Use Awwwards not to find a layout to copy, but to gather ideas for specific elements. For example, study how an award-winning site handles its navigation menu animation or a product reveal on scroll. Isolate these micro-interactions and consider how a simplified version could elevate your own user experience. Look for patterns in how these sites use typography and white space to create a premium feel. This focused research can help you articulate a more ambitious and professional design vision for your project.
Translating high-concept inspiration into a functional and conversion-focused website requires expertise. If you've been inspired by the possibilities, contact Baslon Digital to discuss how we can bring award-worthy design principles to your Wix website.
7. Wix Blog – Best Wix Website Examples (showcase)
Beyond the official template library, Wix provides another invaluable, curated resource for inspiration: its own editorial blog. The blog’s regularly updated showcase of the best Wix website examples is a must-see for anyone considering the platform. It moves beyond theoretical designs to feature real, live websites built by creators, entrepreneurs, and businesses, offering a grounded perspective on what’s truly achievable.
Unlike a simple gallery, these showcases are organised by industry and accompanied by editorial commentary. The Wix team breaks down why a particular design works, highlighting clever use of scrolling effects, content hierarchy, and specific Wix features. This provides a direct learning opportunity, showing you not just what a site looks like, but explaining the strategic thinking behind its construction.
Strategic Analysis & Key Features
The true value of the Wix Blog’s showcase lies in its educational approach. It bridges the gap between seeing a great website and understanding how to build one yourself. By deconstructing real-world examples, it makes advanced design principles accessible to beginners and small business owners who may not have a background in web design. It’s an excellent tool for visualising how a standard template can be transformed into something unique and professional.
Curated Inspiration: Features hand-picked examples across diverse niches, from restaurants and portfolios to online stores and service providers.
Editorial Commentary: Each example includes tips and insights on design choices, layout strategies, and feature implementation.
Actionable Guidance: Articles often link directly to the Wix features or templates used, creating a clear path from inspiration to execution.
Pros and Cons
Pros | Cons |
|---|---|
Practical & Real-World: Shows how actual users have modified templates to fit their needs. | Not Exhaustive: It is an editorial curation, not a comprehensive directory of all Wix sites. |
Free Educational Resource: Integrates seamlessly with official Wix tools and how-to guides. | Lacks Technical Depth: Focuses more on design and user experience than advanced code or developer insights. |
Shows Versatility: Demonstrates the platform's flexibility beyond the initial template designs. |
Actionable Takeaways
Use the Wix Blog showcase as a "lookbook" before you start building. Instead of browsing randomly, search for examples within your specific industry to understand current trends and competitor strategies. Pay close attention to the editorial notes; they often reveal how a site uses specific apps like Wix Bookings or custom galleries to enhance user experience. The key is to analyse why a design is effective, not just copy its appearance. Note how successful sites guide users with clear calls-to-action and logical navigation.
Feeling inspired by these examples but unsure how to implement the same level of polish and strategy on your own site? Contact Baslon Digital for a professional consultation and let us build a standout Wix website for your business.
7 Wix Website Examples Comparison
Option | Implementation Complexity 🔄 | Resource Requirements ⚡ | Expected Outcomes ⭐📊 | Ideal Use Cases 💡 | Key Advantages ⭐ |
|---|---|---|---|---|---|
Baslon Digital | Moderate–High (custom design + dev integrations) 🔄 | Agency engagement; budget for design, dev & ongoing support ⚡ | High conversion focus; professional branding & lead/sales uplift ⭐📊 | Small businesses, freelancers or e‑commerce needing bespoke Wix + support 💡 | Wix Studio specialist, 1‑2‑1 support, strong social proof ⭐ |
Wix Website Templates (official) | Low (one‑click edit; limited deep custom code in classic) 🔄 | Requires a Wix plan; minimal upfront cost; DIY time ⚡ | Fast launch; reliable, platform‑compatible results ⭐📊 | Beginners, portfolios, simple stores or quick launches 💡 | 900+ official templates, seamless Editor integration ⭐ |
Wix Studio Templates (official, pro‑level) | Higher (Studio workflows & dev tooling) 🔄 | Studio plan, developer/designer time and team workflows ⚡ | Professional, highly responsive sites with advanced controls ⭐📊 | Agencies, freelancers, complex responsive or collaborative projects 💡 | Custom CSS, AI layout tools, team libraries for pro workflows ⭐ |
Creative Market – Wix Templates | Low–Moderate (purchase + manual setup) 🔄 | One‑time purchase; may need tweaking or developer help ⚡ | Cost‑effective, niche designs; quality varies 📊 | Buyers seeking niche or stylistic templates on a budget 💡 | Wide variety, visible per‑item pricing and demos ⚡ |
Etsy UK – Wix Website Templates | Low–Moderate (manual transfer often required) 🔄 | Very budget‑friendly; seller support varies; GBP pricing common ⚡ | Affordable site kits; inconsistent quality; manual setup required 📊 | UK small businesses looking for low‑cost template kits 💡 | Large catalog, frequent discounts and UK seller availability ⭐ |
Awwwards – Wix Studio Profile & Submissions | Low (inspiration/research only) 🔄 | Free to browse; time investment for research ⚡ | High‑end inspiration for animation, interaction and storytelling ⭐📊 | Designers seeking award‑level creative patterns and benchmarks 💡 | Curated, award‑winning Wix Studio examples and deep case details ⭐ |
Wix Blog – Best Wix Website Examples (showcase) | Low (editorial curation & tips) 🔄 | Free articles and examples; links to resources ⚡ | Practical, actionable inspiration with implementation tips 📊 | Creators and beginners looking for how‑to examples and idea adaptation 💡 | Editorial commentary, real‑world examples and how‑to guidance ⭐ |
Ready to Turn Inspiration Into Your Own Stunning Wix Website?
We've journeyed through a diverse landscape of exceptional Wix website examples, exploring everything from the foundational brilliance of official Wix templates to the bespoke, award-winning designs found on Awwwards. This curated showcase demonstrates one undeniable truth: Wix, particularly with the advanced capabilities of Wix Studio, is a powerhouse platform capable of creating truly stunning, high-performing websites across any industry.
The examples we've analysed, whether from an e-commerce entrepreneur on Etsy or a creative agency using a Wix Studio template, all share common threads of success. They move beyond mere aesthetics, integrating strategic design with an intuitive user experience and a sharp focus on achieving specific business objectives.
Core Takeaways from Our Exploration
Reflecting on the best-in-class websites, several key principles for success stand out. These are the replicable strategies that separate a good website from a great one:
Clarity is Paramount: The most effective designs communicate their value proposition instantly. From clear navigation to compelling headlines, users immediately understand who the business is and what it offers.
Strategic Calls-to-Action (CTAs): Every successful site guides the user's journey. They use a thoughtful mix of primary and secondary CTAs, placed strategically to encourage actions like "Book a Consultation," "Shop Now," or "View Our Work."
Brand Consistency is Non-Negotiable: The strongest examples maintain a consistent visual identity. Their use of colour, typography, and imagery reinforces their brand at every touchpoint, building trust and recognition.
Performance and SEO are Foundational: A beautiful website is useless if no one can find it. The top sites are built with SEO in mind, featuring fast loading times, mobile-first design, and optimised content that helps them rank prominently in search results.
Your Actionable Path Forward: From Idea to Launch
Feeling inspired is the first step, but turning that inspiration into a tangible, lead-generating asset for your business requires a clear plan. The journey from looking at Wix website examples to launching your own successful site involves several critical decisions.
First, you must choose your starting point. Will a standard Wix template suffice, or do your ambitions require the more advanced customisation and responsive design controls of Wix Studio? Your answer will depend on your technical comfort, your budget, and the complexity of your vision. Remember that marketplaces like Creative Market and Etsy UK can offer a unique design springboard, but they often require a confident hand to implement and customise effectively.
Next, focus on translating your brand's unique story into a digital format. This isn't just about choosing colours; it's about structuring your content, crafting compelling copy, and selecting imagery that resonates with your target audience. Think about the user journey from the moment they land on your homepage. What do you want them to feel, think, and do next? Every element on your site should work in concert to guide them towards that goal.
Ultimately, the most important takeaway is that your website is not a static brochure; it's a dynamic tool for business growth. The examples we’ve seen are successful because they are purpose-built digital engines. They are designed not just to be looked at, but to convert visitors into customers. This requires more than just a drag-and-drop approach; it demands strategic expertise.
While the inspiration is fresh, now is the time to act. Don't let your brilliant ideas remain just concepts. Take the next step to create a digital presence that not only looks professional but also works tirelessly to achieve your business objectives and drive tangible results.
Transforming these insights and examples into a high-performance website requires specialist expertise. As a certified Wix Legend Agency based in London, Baslon Digital specialises in crafting bespoke Wix Studio websites that are not only visually stunning but are also strategically engineered to convert visitors and grow your business. Book a free consultation with Baslon Digital today and let's build the powerful online presence your brand deserves.
