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How do Long-Tail Keywords help Business Owners boost SEO and attract clients?

Jul 16

2 min read

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Diagram comparing short vs long-tail keywords. Left: "shoes" for short keyword. Right: "best running shoes for flat feet" for long-tail keyword.
Comparison of short and long-tail keywords highlighting the specific nature of targeting "best running shoes for flat feet" versus the more generic term "shoes."

What Are Long-Tail Keywords?


Long-tail keywords are longer, specific search phrases like "best running shoes for flat feet" instead of just "shoes." They bring in visitors who know exactly what they want, which makes them more likely to take action, like buying something or contacting your business. But how do long-tail keywords boost your website's SEO?


How do Long-Tail Keywords help Business Owners boost SEO?

Wooden tiles with letters "S," "E," and "O" on a wooden surface, suggesting a word game. Blurred greenish background.
Wooden letter tiles spell out "SEO," representing the concept of search engine optimization

Less Competition: Phrases like "Lightweight laptops under $1000 for students" are less competitive than broad terms like "Laptops."


More Sales: Long-tail searches like "Find cheap travel destinations in Europe 2025" show people are ready to act.


Better Targeting: Use terms such as "Eco-friendly travel accessories for minimalist backpackers" to attract niche audiences.


Voice Search Friendly: People speak in full sentences—like "How to start a sustainable skincare routine for sensitive skin." Long-tail keywords match these natural searches.


How to Find and Use Long-Tail Keywords


Use Keyword Tools: Tools like Google Keyword Planner, Ahrefs, and Ubersuggest help you find terms like "Step-by-step tutorial for setting up a home hydroponic herb garden"


Match Search Intent: Know if people are looking to learn or buy. For example, "best cat food for indoor cats with sensitive stomachs" signals a desire to act.

Gray cat lying on a sofa, paw touching a can. Striped pillow in the background. The cat appears relaxed and content.
A relaxed cat lounges on a colorful striped couch, resting its head next to a can of food

Use Keywords Naturally: Add terms in headings, like "where to buy eco-friendly cat litter in bulk" and within content.


Answer Questions: Blog posts like "Which cat litter is best for odour control and clumping?" answer real search queries.


Track What Works: Use Google Search Console or Ahrefs to monitor keyword performance and improve over time.


Grow Your Business With Long-Tail Keywords

Long-tail keywords help small business owners rank better, attract the right clients, and get more from SEO.


Use them smartly in your content, and you’ll see more visits, better engagement, and more conversions.


Ready to turn traffic into real results? Partner with Baslon Digital—your SEO and web design expert—and start growing your business with smart, high-converting strategies.


Book your free consultation today.


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