Discover search engine optimization for beginners. Our guide breaks down SEO basics into simple, actionable steps to help you rank higher and grow your site.

What Is SEO? If you’ve heard the term SEO thrown around but still don’t fully get it, don’t worry — you’re not alone. It’s the process of improving your website so that it shows up higher on Google (and other search engines) when people search for something related to your business, blog, or content. The higher you rank, the more people see your site. More visitors usually means more business, sales, or readers.